I’ve been hearing some buzz about this lately, and the site launched today. In a nutshell, this is a series of interviews with regular people to talk about why they think Vista is terrible, and to get their reaction to a new version of windows “Mohave”. In the video below, a woman rates Vista on a scale from one to ten as a “zero” and then rates Mohave as a “ten”. What they don’t know is that what they’re really seeing is Windows Vista.
There are lots of other videos available on the website, http://www.mojaveexperiment.com/.
This is a really interesting campaign, and a counter-strike somewhat to the Mac vs PC ads.
Just goes to show the power of word of mouth/negative press. Love the campaign.